Alrai TV was launched on 14th October 2004 with the objective of creating a satcaster for the entire Arab family as well as fulfilling the needs of the Kuwaiti family. It is the first private and independent TV station in Kuwait and the GCC countries.

Alrai TV is a modern, upbeat and highly opened station to the world around it, while preserving its traditions, values and integrity. It offers a versatile and well balanced schedule that delivers top-notch programs catering for the male, female and entire family audience alike. The programs are broadcasted through Nilesat. The editorial line is based on content localization and a 24 programming hours per day, made up of a very exciting mix of: Internally produced programs, News programs, Acquired programs and Commissioned programs.

Al Rai TV grid includes: News & Political Programs, Social programs, Sports programs, Entertainment shows, Drama and TV series, Comedies, Religious talk shows. In addition to its normal grid, Al Rai TV has one of the best grids and programs in the Gulf Region during Ramadan.

RIMA offers highest standards and latest advertising solutions to its advertisers on Al Rai TV through regular TV spots as well as out of the box solutions like sponsorship for TV shows and series, purchasing commercial shows or through product placement in any of Al Rai TV productions.